All individuals with the task of planning and representing their company and products on a stand. The course is aimed at all forms of participation in industry shows/trade fairs etc. with direct customer contact. Typical participants are salespeople, consultants, sales executives, marketing employees and independent business owners.

Yield

As a participant on Trade Exhibition Sales you will get inspiration and tools to work systematically, seriously and in a focussed way for your trade fair participation. You will become able to optimise your trade exhibition results (ROI) by focussing on the objective of the trade exhibition, the customers’ needs and interest, as well as the way you handle the customer directly at - and outside - the stand, including optimal time utilisation per visit at the stand.

Method

The course is divided into lessons with a strong emphasis on the instructor's theoretical presentations spiced up with the instructor's practical experiences. We will review different situations related to planning, completion and follow-up on trade exhibition participation. Through various exercises you will gain insight into a number of tools for you to use directly at the next trade exhibition. Furthermore the instructor will draw upon the team's experiences and diversity to gain a perspective on the acquired theory. You will receive direct feedback, ideas and input for your next trade show participation. Please bring an outline of the stand, customer invitations and (if applicable) brochures and staff planning.