Target group
All individuals involved in sales. Participation requires experience in product, services, ideas or sales projects. Typical participants are salespeople, sales managers, advisors, sales executives and key account managers.
Yield
Your ability to decode the customer's psychological driving forces will be improved, and you will be able to use this knowledge in all contacts with the customer. Your ability to read and understand the customer's expectations towards you and your role, as well as communicating and creating trust will improve. You will quickly feel a big difference in your sales work as you will learn methods for differentiating various customer types.
Method
You will be introduced to a model of behavioural psychology giving both greater general psychological understanding as well as greater self-knowledge. Throughout the entire course you will be actively involved in the training, which is composed of short presentations from the instructor followed by discussions, exercises and cases.