Sales and Service

Sales year 2011
- The world is becoming smaller and salespeople more important.

As salespeople we constantly have to develop ourselves in order to match our customers. In the future customers will be more demanding, more skilled and their own companies will be bigger and more important for our company. The traditional sales tools box must be replenished and ready. Luck is no longer sufficient - we must be professional, creative and posses great energy in our daily work.

Success through efficiency
- How to increase and double your sales.

As salespeople our most important limitation is time. Therefore we need to optimise our work procedures hour by hour - we must believe that we can manage our daily life. We need to plan and prioritise tasks and customers. We need to analyse and celebrate our successes.

Your customer is no fool
- Understand your customer and utilise the potential.

All customers should be treated equally - that's why they should be treated differently. Sales should be based on the customer's behaviour and motivation. In order for us to differentiate our sales, we need to understand ourselves and have the ability to decode our customer.

The strategic sale
- He who fails in his planning, plans his mistakes.

As a company we must have a clear plan regarding, which customers we would like to have, and be prepared to invest in acquiring them. As salespeople we need to have a clear plan on how to acquire them and how we should work together.

Sales for non-salespeople
- We are all salespeople - and it does not hurt to be one.

Companies with a good customer understanding and sales culture experience success. Good service is good sales, and all have direct and indirect customer contact. Make sales a part of daily life - instead of a taboo - through understanding and insight. Salespeople have more fun!

Create more customers
- Enough should never be enough.

Salespeople need to be hunters - we must know the next customer, we must keep up with and know individuals of importance and impact. To spend time correctly we must analyse and prioritise. We must make ourselves visible; we must book meetings and constantly be present via phone and email without becoming a burden.