Mystery Shopping

Target group

Stores (chains) requiring an impartial and homogenous assessment of how customers experience each store.

Yield

Feedback at store level on how customer service is delivered and received by customers and how stores are designed.

Debating point for assessing which strategic initiatives are needed to improve customer service and store design.

Helpful dialogue and working tools for management of the individual store.

Later on results can be used as basis for coaching in the stores and content-related input for possible further training.

Content

  • Mystery shopping is actually a test of services/sales in the individual stores. Focus is on:
  • Store design
  • Meeting customers
  • Opening of sales
  • Situational questions/issues
  • Service sales(additional sales/plus sales)
  • Conclusion of sales

Form

Organised with your company's present needs as the starting point.