Target group
Everyone in the Danish business world with the task of presenting and selling products, ideas, services or projects and leading negotiations at all levels to the export market. Typical participants are salespeople, sales engineers, consultants, sales executives and sales managers wanting better results from their international sales efforts.
Yield
You will refine your skills in sales and negotiation. Your ability to focus on different cultures and language usage will be sharpened, and with the tools and techniques acquired on this course contact to foreign trade partners will become easier.
Method
The course is very intensive and treats the subject in a case and project oriented manner. Exchange of experiences between participants is an important element in the course. The course also figures numerous exercises and role plays, and each participant will receive personal guidance and advice. The course is in English with an English instructor.
Content
- How to adapt your personal sales style to different cultures
- How to motivate customers of diverse nationalities to buy
- Communication and body language
- Sales and argumentation technique in an international context
- How to make successful presentations in a foreign language
- Cultural factors influencing the negotiation result
- Choice of strategy and tactic adapted to the market
- Importance of your language skills
- Learn to 'listen' with all your senses - and use your observations correctly
Form
The course is held as a 3 day live-in course (residential course). Tuition takes places at the following times:
1. Day 1 from 10:00 - approx 21:00
2. Day 2 from 09:00 - approx 21:00
3. Day 3 from 09:00 - approx 16:30
*) Tuition ends 19:00. At dinner participants will reflect on the process.
The price does not include meals, accommodation and conference facilities.These will be invoiced with the course investment.
All prices are excl. vat