Growth, sales and recruitment: Think BA and B.SC

While the government and Dansk Industri (The Confederation of Danish Industry) argue whether more growth has to be stimulated in society as a whole, the issue is much simpler for a lot of companies. There are positions to defend in an insecure market requiring an offensive strategy, not a defensive one - i.e. growth.

Growth presupposes additional sales but also just maintaining the present level requires improved sales. How are you supposed to do this, when qualified labour – exceptional salespeople - are harder to get than ever before?

My suggestion to companies is to consider recruiting young people with a bachelor's degree. They have a good foundation of knowledge, a well-developed methodology for learning and the appropriate age. Also, they are used to reading English. They are not experts in the medical, machinery or food industry, but they could quickly become so via a focused effort.

Can they sell? Not all of them. But by screening personality elements it is possible to select the percentage (50%) with the
potential, and then the rest is a question of focused sales training and a trainee period with experienced colleagues. It is
TACK International's experience that such procedures work.

What about their Masters degree you might ask? Surely they should finish that first? Actually there are a lot of people who want to experience real life first before taking on their Masters degree. By completing their Bachelors degree they can keep their options open either way and that in itself really is not a bad option!